Mainers Oppose Discrimination

In 2005, we produced this piece for Maine Won’t Discriminate, the campaign to defeat a ballot initiative designed to abolish laws against discrimination based on sexual orientation.

In addition to delivering our message to our supporters and those leaning toward our position, this piece also provided them an application to vote by mail. By increasing participation among our likely supporters, this piece helped achieve a 55% to 45% victory for equal rights in Maine.