Pray

“Pray” was one in a series of mail pieces targeting Independent voters in the Washington media market, demonstrating how Republican Ken Cuccinelli was more interested in promoting his own personal political agenda than in fighting crime and protecting children from abuse. This piece effectively took the Cuccinelli campaign off message for a number of days and our internal tracking polling showed Independents trending our way in areas of the Commonwealth that received this mailing. On Election Day, Steve Shannon defeated Ken Cuccinelli in these areas.

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