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At Mammen Group, we create direct mail and print advertising that is visually engaging, while communicating in language that is clear, concise and credible. We put a tremendous amount of thought and creative energy into each piece so it meets the unique challenges of a particular race. That’s why we avoid generic mail programs that require clients to have their pieces conform to pre-assigned specifications.

We write and design each piece so that it’s easy to read and understand, allowing voters to absorb our information with little effort. Since we know the public is highly skeptical of political advertising, we use proven techniques to make our message believable. This is most important when creating pieces that criticize an opponent for their record, policy positions, or other shortcomings. To be effective, such mail needs to be aggressive while remaining credible. Not all mail consultants understand this, and many of them do not understand that what’s perfectly acceptable in one community, may be over-the-top and ineffective in another part of the country.

 

Please click on the images to the right to view the pieces in their entirety.

Creating High-Impact Direct Mail